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Marketing Research: An Applied Orientation: Global Ediiton, 6/e
by Malhotra
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
ISBN-10: 0136094236 | ISBN-13: 9780136094234
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Multivariate Data Analysis: International Version, 7/e
by Hair/Black/Babin/Anderson
Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.
ISBN-10: 0135153093 | ISBN-13: 9780135153093
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The Practice of Market Research: An Introduction, 3/e
by McGivern
The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects.
Shorter than many market research books, this book offers a well-rounded overview, good coverage of both qualitative and quantitative aspects of market research and particularly strong coverage of research design, questionnaire design, sampling and research ethics.
ISBN-10: 0273717073 | ISBN-13: 9780273717072
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