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Services Marketing: Managing the Service Value Chain, 1/e
by Manfred Bruhn
Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits.
Geared towards final year marketing students, the book is also useful for postgraduate students and for practitioners who work, or wish to specialise in the area of services management and marketing.
See a sample chapter here
(This may take a few minutes to download)
ISBN-10: 0273681575 | ISBN-13: 9780273681571
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Internet Marketing: Strategy, Implementation and Practice, 4/e
by Chaffey
Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals.
It links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing in the real world.
ISBN-10: 0273717405 | ISBN-13: 9780273717409
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