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Business to Business Marketing: Relationships, Systems and Communications, 1/e
by Chris Fill and Karen E. Fill
Business to Business Marketing bridges the gap between marketing and information system concepts, within the context of interorganisational relationships. This book is written from a marketing management perspective and uniquely integrates key themes in this area, with a particular focus on the characteristics of Business to Business communication.
ISBN-10: 0273682792 | ISBN-13: 9780273682790
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