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The Marketing of Sport, 1/e
by Beech & Chadwick
The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world's leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.
ISBN-10: 027368826X | ISBN-13: 9780273688266
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Sports Sponsorship and Marketing Communications: A European Perspective, 1/e
by Wim Lagae
Sports Sponsorship and Marketing Communications concentrates primarily on the objectives of marketing communication of brands that invest in sport sponsoring and how sponsors can utilise sport sponsoring to achieve brand and sales-related objectives.
This book provides a truly European approach to this emerging field and provides the reader with a very clear link between marketing communications theory and the practicalities of sports sponsorship.
ISBN-10: 0273687069 | ISBN-13: 9780273687061
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Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.
Entertainment Marketing & Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.
