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Marketing on the Internet
 
Internet Marketing: Strategy, Implementation and Practice, 4/e

by Chaffey

Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals.

It links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing in the real world.

ISBN-10: 0273717405 | ISBN-13: 9780273717409
Digital Business: Concepts and Strategies

Eloise Coupey

As businesses adapt to the realities of the digital world, this text is designed to provide students with the conceptual and practical knowledge they need to understand the implications of the Internet for business. It guides readers through the concepts, trends, and characteristics of doing business online, to provide them with the ability to develop and implement effective strategies for digital business.

ISBN-10: 0131293400 | ISBN-13: 9780131293403
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