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Principles of Marketing - Two-Year/Vo-Tech
 
Marketing: International Edition, 1/e

by Levens

Marketing: Defined, Explained, Applied revolutionizes the way students learn by offering them a textbook that is not written as a continuous narrative, but is instead broken down by topic and each topic is broken down into three sections: Defined, Explained, Applied.

ISBN-10: 0137013299 | ISBN-13: 9780137013296
Marketing: An Introduction, 1/e

by Harker/Brennan

Marketing: An Introduction is a creative concise treatment of the principles of the subject. Its focus is around activity based learning. It has a strong experiential teaching and learning flavour, with an emphasis on activities in class, and projects that students would be encouraged to complete.

ISBN-10: 0273713957 | ISBN-13: 9780273713951
Principles of Marketing/ MyMarketingLab European Edition, 5/e

by Kotler/Armstrong/Wong/Saunders

Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Global examples and completely up-to-date marketing techniques are used throughout.



ISBN-10: 0273720643 | ISBN-13: 9780273720645
Principles of Marketing: International Edition, 13/e

by Kotler

Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.

ISBN-10: 0137006691 | ISBN-13: 9780137006694
Principles of Marketing, 4/e

by Fran Brassington and Stephen Pettitt

Brush up on your Marketing!

Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students, leading them painlessly through their course from basic principles such as 'what product should I market?' to more specialised topics such as Relationship Marketing.

This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book.

The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.

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ISBN-10: 1405846348 | ISBN-13: 9781405846349
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