John Sloman, University of the West of England
Kevin Hinde, Durham Business School

Publisher: Financial Times Press
Copyright: 2007
Format: Kit/Package/ShrinkWrap

ISBN-10:	1405847026
ISBN-13:	9781405847025

Our Price: £40.99
Status: Instock
Published: 19 Dec 2006

Economics for Business, 4/e

The book covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business.

The 4th edition of this highly successful textbook has been thoroughly revised and updated to reflect current issues. 

Companion Website with Gradetracker Student Access Card: Economics for Business, 4/e

Preface

Publisher's acknowledgements

Guided tour

Part A: Business and economics

1. The business environment and business economics

2. Economics and the world of business

3. Business organisations

Part B: Business and markets

4. The working of competitive markets

5. Business in a market environment

Part C: Background to demand

6. Demand and the consumer

7. Demand and the firm

8. Product, marketing and advertising

Part D: Background to supply

9. Costs of production

10. Revenue and profit

Part E: Supply: short-run profit maximisation

11. Profit maximisation under perfect competition and monopoly

12. Profit maximisation under imperfect competition

Part F: Supply: alternative strategies

13. An introduction to business strategy

14. Alternative theories of the firm

15. Growth strategy

16. The small-firm sector

17. Pricing strategy

Part G: The firm in the factor market

18. Labour markets, wages and industrial relations

19. Investment and the employment of capital

Part H: The relationship between government and business

20. Reasons for government intervention in the market

21. Government and the firm

22. Government and the market

Part I: Business in the international environment

23. Globalisation and multinational business

24. International trade

25. Trading blocs

Part J: The macroeconomic environment

26. The macroeconomic environment of business

27. The balance of payments and exchange rates

28. Money and interest rates

29. Business activity, employment and inflation 

Part K: Macroeconomic policy

30. Demand-side policy

31. Supply-side policy

32. International economic policy

Web appendix

Key ideas

Glossary

Index

Companion website (www.booksites.net/sloman) with the following for students:

• multiple choice questions per chapter

• case studies per part

• answers to Pause for Thought boxes in book

-Topical Economic Issues, updated regularly

-Economic News Articles, updated regularly

-Hotlinks, updated regularly

Open access lecturer resources on CWS including Case Studies and PowerPoint slides.

Password protected lecturer resources in Instructor Resource Centre:

-Answers to Workshops, end of chapter questions and box questions in book & case studies on student CWS

-TestGen test bank