Philip Kotler, Northwestern University
Gary Armstrong, University of North Carolina
Veronica Wong, Aston Business School
John Saunders, Professor of Marketing and Head of Aston Business School

Publisher: Financial Times Press
Copyright: 2008
Format: Kit/Package/ShrinkWrap

ISBN-10:	0273720643
ISBN-13:	9780273720645

Our Price: £47.99
Status: Not Yet Published
Estimated Availability: 22 May 2008