A.J. Veal

Publisher: Financial Times Press
Copyright: 2006
Format: Paper; 448 pp

ISBN-10:	0273682008
ISBN-13:	9780273682004

Our Price: £30.99
Status: Instock
Published: 19 Jan 2006

Research Methods for Leisure and Tourism is a comprehensive and clearly written guide to practical research in leisure and tourism. Since publication of the first edition, the book has become the standard reference in the field. It is aimed at students who are undertaking academic research as well as practising managers who use research as part of management or policy in the leisure and tourism industries.

Thoroughly updated, the third edition of the book covers a wide range of techniques, a balance of qualitative and quantitative methods, and the collection, analysis and use of both primary and secondary data. A full chapter is dedicated to report-writing, whilst international examples and applications from leisure and tourism research and practice are provided throughout the book. Step-by-step guidance is also given on the use of software packages SPSS and NVivo in data analysis.

KEY FEATURES

• Balance of qualitative and quantitative research methods
• Practical guidance on conducting research and writing reports
• Detailed coverage of research ethics, the development of conceptual frameworks for research, the use of the case study method and analysis of qualitative data

• Up-to-date guides to SPSS version 12.0 and NVivo version 2
• International case studies and examples from leisure and tourism literature
• Questions, exercises and further reading for each chapter

1. Introduction: what, why and who?
2. Approaches to leisure and tourism research
3. Starting out - research plans and proposals
4. The range of research methods
5. Reviewing the literature
6. Secondary data: sources and analysis
7. Observation
8. Qualitative methods
9. Questionnaire surveys and questionnaire design
10. Sampling
11. Survey analysis
12. Statistical analysis
13. Preparing a research report

• Teaches students to critique the techniques presented so that they can apply these into practice.
• Gives students an appreciation of the role of research in the policy-making, planning and management processes of the leisure and tourism industries.
• Coverage of a broad range of research methodologies ensures that students gain a wide understanding of the tools and techniques that can be utilised.
• Key paradigmatic issues are discussed, including positivist and interpretive research, qualitative and quantitative methods, induction and deduction, experimental and non-experimental approaches and observed and self-reported data.
• Broad coverage of ethics in research.

• Thoroughly updated techniques and examples ensures that students are learning from the latest topics.

• Increased international perspective means that the text is suitable for regions throughout the world.