John R. Ellis
David Williams, David Williams is a freelance journalist and a regular correspondent on recruitment issues for The Guardian and The Times.

Publisher: Financial Times Press
Copyright: 1994
Format: Paper; 384 pp

ISBN-10:	027303796X
ISBN-13:	9780273037965

Our Price: £47.99
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PART 1 The general framework

1.Introduction

PART 2 Assessing strategic direction

2.Assessing strategic capability
3.Taking action to add value
4.Finding information on companies and their markets

PART 3 Financial statement analysis

5.Accounting for profit
6.Accounting for cash
7.Comparative financial analysis

PART 4 Stock-market assessment

8.Share price movements
9.Short-term share valuation
10.Long-term share valuation

PART 5 The general Frameworks revisited

11.Some concluding remarks

• Combines financial and non-financial analysis (e.g. assessment of the company's competitive environment and relative position.)
• Up-to-date examples of real companies.
• Advises on how to research company information.
• Explains the use of shareholder value analysis.